Director of Public Relations & Community Relations

Job Locations US-WI-Oshkosh
Regular Full-Time


   Wisconsin Herd Job Description


Job Title:          Director of Public Relations & Community Relations   

Class:                 Full-Time

Reports to:      President


The Wisconsin Herd are looking for talented people who embrace diversity, equity & inclusion in a workplace where everyone feels valued and inspired.


It all begins with outstanding talent, It all begins with YOU! #FearTheDeer 




Leads all team media and public relations projects which occasionally change to align to NBA G League rules. Handles all duties pertaining to Wisconsin Herd community relations projects within the Fox Valley & Oshkosh communities. The Director of PR & CR will report directly to the President and will collaborate with all other departments as needed to achieve goals including interfacing with the Milwaukee Bucks Public Relations and Community Social Responsibility departments.


Duties and Responsibilities

  • Serve as key team liaison to NBA G League media relations and local media while providing main talking points to team spokespeople
  • Maintain and build positive relationships with various media personnel regionally and nationally
  • Advise all planning, project management and day to day operations of public relations department while coordinating and delegating to public relations team
  • Supervise and coordinate media relations at all team events including games & special events
  • Serve as Chief Editor of official team publications (press releases, statistical review, draft guide, game notes, media guide, program, newsletter and end of season clipping book)
  • Lead all aspects of archiving all box scores, game notes, team releases and media guides
  • Direct research projects of historical and statistical nature
  • Continuously improve methods of communication channels
  • Develop & craft fresh news
  • Assist with television and radio broadcasts as needed
  • Follow league’s public relations handbook
  • Write all team-related press releases and post-game recaps
  • Coordinate all media requests for team (statistical, historical, and interviews)
  • Pitch story ideas to television, print, and radio media outlets
  • Handle photo and video requests for publications
  • Maintain and update media mailing list
  • Answer phone calls from G League & NBA clubs, local, regional, and national media
  • Send weekly overview of media availability for practices and events to media
  • Research, compile statistics, and promote Player of the Week and Coach of the Month Awards when applicable to NBA G League
  • Clip and coordinate all team print coverage
  • Prioritize yearly team files (stats, guides, photography)
  • Develop outer market earned media opportunities
  • Update and develop statistical reports
  • Research and write NBA development to NBA player call-up releases
  • Handle, plan and execute special events to include working with other departments to ensure team has all needed staff and talent, working with community contacts and vendors, set up, writing scripts and run of shows for events and emcee duties
  • Handle inventory of autographed items and giveaway items to include ordering supplies, distribution of items and organization of storage spaces
  • Coordinate player visits and appearances throughout the season  
  • Maintain good relationships and standings throughout the community via team contacts
  • Liaison for community relations projects between team and sponsors, charities, and general public
  • Work with the Partnership department to lead fulfillment of sponsorship contracts related to community relations
  • Lead, coordinate, support, direct fulfillment of donation requests. Work with Ticketing department to fulfill donation requests. Respond to community requests for Team support through email, phone, and in-person communication
  • Supervise Community Relations Interns and part time statistical/PR game day staff to include but not limited to hiring, distribution of work, scheduling, development, training, resolving grievances, disciplinary actions, and termination when needed
  • Partner with League office NBA community relations and social responsibility programs. 


Annual Projects

  • Coordinate, print and distribute season media passes and credentials
  • Collaborate with Marketing department to help facilitate media/marketing day and produce head-shot packages for team
  • Promote player and coaches for post-season awards (research, write releases)
  • Secure and deliver official NBA G League Scorebook
  • Attend annual NBA G League stats training meeting and train stats crew
  • Write & develop annual departmental report


Game Day Responsibilities

  • Supervise and delegate to PR Team tasks noted below
  • Lead statistical crew and supervise courtside computerized statistical systems
  • Update and compile Game Notes (Ensure copies delivered to scouts, visiting media, radio, and team personnel)
  • Single game credentials prepared and distributed
  • Ensure scorer’s table materials delivered to scorer’s table: scorebook, colored pens, pencils, rulebook, and operations manual
  • Work with arena to ensure stat computers are set-up and functional
  • Secure line-ups/official’s names for PA announcer and official scorer
  • Set up/Tear down media banners and facilitate media interviews
  • Deliver flash stats to media, play-by-play announcer, and fans sitting courtside
  • At the 3rd/4th quarter break deliver attendance from team President to record in official Box Score
  • Update scores from around the NBA and NBA G League to Director of Game Production
  • At the end of the game, deliver any “promotional” stats to sales and marketing department as well as craft a post-game story to be distributed to media
  • Main point of contact for media in attendance to ensure all needs are attended
  • Write and publish post-game recaps



  • Prefer at least 7+ years of experience in a Public Relations, Community Relations, or similar role and 2+ years working in a sports related field
  • Bachelor’s degree in Journalism, Communication, Sports Administration or a related degree
  • Strong writing and interpersonal skills, both technical and creative
  • Proficient in Microsoft Word and Excel
  • Ability to prioritize multiple, time-sensitive tasks simultaneously
  • Willingness to work non-traditional work hours (including nights and weekends)
  • Detail-orientated with the ability to manage projects from inception through execution
  • Proven leadership ability to influence, develop and empower employees to achieve objectives with a team approach
  • Dynamic personality that can present and integrate across departments


All offers for employment are contingent upon the candidate having successfully completed a criminal background check and drug screening. We will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state, and Federal laws.

We are an Affirmative Action and Equal Opportunity Employer, Ethnic Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation. 

We provide our employees with a robust employee benefits plan that focuses on the mental and physical wellness of our team.  We strive to offer a flexible work environment that allows our team members to be productive in both their work and home lives.


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