Event Sales Coordinator

Job Locations US-WI-Milwaukee
Regular Full-Time


Job Title:             Event Sales Coordinator

Class:                    Full-Time

Reports to:         Director of Event Sales


The Milwaukee Bucks are looking for talented people who embrace diversity, equity & inclusion in a workplace where everyone feels valued and inspired.


It all begins with outstanding talent, It all begins with YOU! #FearTheDeer 



The Event Sales Coordinator will report to the Director of Event Sales and be responsible for maximizing revenue with a focused approach on selling the Deer District and Fiserv Forum assigned spaces. This role will be responsible for selling and booking events, revenue goals will be achieved by cold calling, virtual and face to face meetings, networking in the community and researching new events and existing events within the market to utilize available areas in the Deer District. 


Ideally, this person has a solid understanding of the event sales business, experience in hospitality, event planners, and direct corporate level decision makers. Key traits that are important for this role are the ability to prospect, build relationships, close business and being detailed orientated, multi-tasking while maintaining an results oriented sales approach, all in coordination with the process.


Key Responsibilities:

  • Develop strategies and business plans to maximize event sales
  • Plan, execute and handle phone, email for all inbound and outbound sales
  • Prospect and cold call new business via networking, previous contacts, trade, publications, and date base companies
  • Meet or exceed annual sales goals
  • Conduct market research for new leads, and opportunities to improve private event experiences
  • Implement and demonstrate outbound sales efforts by using sales and service best practices, prospecting, networking, lead generation, data capture and personal database management
  • Build strong relationships and gain a deeper level of knowledge about potential customers, and the industry
  • Perform event-day responsibilities, including greeting client to build trust and manage relationship
  • Provide weekly reports on sales activity, expenses, and pacing for sales goals
  • Attend team and community events for purpose of maximizing sales opportunities
  • Proactively build opportunities for new business with existing customers
  • Collaborate with team members efficiently by achieving team sales goals and initiatives as well as supporting each team member
  • Work collaboratively with other internal departments including premium sales staff and corporate sponsorship for revenue opportunities with current clients
  • Work collaboratively with other internal departments including marketing and arena operations in order to maximize the utility of all facilities under management, per master calendar of events
  • Any other duties assigned by management




  • Demonstrates a positive and personable attitude
  • Highly motivated with a desire to be successful
  • Ability to work independently and as part of a team towards achieving department and company goals
  • Strong organizational and time-management skills
  • High integrity and business demeanor
  • Solid understanding of corporate and social event industry; Midwest knowledge and contacts is a plus
  • Able to work in a fast-paced environment and able to adapt quickly to change
  • Excellent oral and written communication as well as customer service and problem-solving skills
  • Proven track record to initiate high-level contracts of perspective customers with strong persuasion and negotiation skills to close sales
  • Creativity to develop a successful and unique sales process by understanding the landscape of the industry
  • The ability to learn booking software system
  • Must have the ability to navigate the event venues in order to conduct client site visits and escort potential customers on event experiences both on event days and non-event days
  • Lifting of 25lbs or more may be required
  • Must be available to work flexible hours including nights, weekends and holidays
  • Polished presentation skills with the ability to confidently react to situations in a timely and professional manner
  • This is not a remote position

Education and Experience:

  • A minimum of two years of successful private/special event sales and marketing with evidence of solid business understanding of how to close business and manage sales process.
  • Entrepreneurial mentality and attitude preferred
  • Experience in private event sales at an outdoor venue is a plus!
  • Proficient digital literacy including experience with Microsoft Office products (Word, Excel, Outlook)



All offers for employment with the Milwaukee Bucks are contingent upon the candidate having successfully completed a criminal background check and drug screening. We will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state, and Federal laws.

The Milwaukee Bucks is an Affirmative Action and Equal Opportunity Employer, Ethnic Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation. 

We provide our employees with a robust employee benefits plan that focuses on the mental and physical wellness of our team.  We strive to offer a flexible work environment that allows our team members to be productive in both their work and home lives.



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