Director of Ticketing Analytics

Job Locations US-WI-Milwaukee
Business Analytics
Regular Full-Time



Job Title:              Director of Ticketing Analytics

Class:                    Full-Time

Reports to:         Vice President, Business Strategy & Analytics


As part of our commitment to health and safety, we are requiring that all full-time/part-time team members and new hires be fully vaccinated against COVID-19, subject to certain limited exceptions.


The Milwaukee Bucks are looking for talented people who embrace diversity, equity & inclusion in a workplace where everyone feels valued and inspired.


It all begins with outstanding talent, It all begins with YOU! #FearTheDeer 


Position Summary:

This leader will build, develop, and lead a growth-minded ticketing analytics team tasked with harnessing the power of data, applied analytics, and technology to get results. Work closely with the leaders and team members of Ticket Sales & Service, Finance, Digital/Marketing, and IT. Lead quantitative analyses and data-driven insights regarding return on investment, ticketing pricing &inventory, customer retention, customer scoring, attendance forecasting, new product development, other analytical and strategic projects and ticketing operations/sales analytics for the Bucks, the Herd, Marquette, and Arena Concerts/Shows.


  • Supervise and mentor ticketing analysts while also working hands-on with regular and ad-hoc reporting and analytics on ticketing strategy and ticketing operations.
  • Develop and elevate analytical capabilities of the Bucks organization to include statistical rigor, data modeling and applied analytics.
  • Challenge and guide the team in building and maintaining models (i.e., pricing, scoring/qualifying, retention, price elasticity, etc.) and collaborate with the LOB to implement strategies to improve net revenue over time.
  • Complete data exploration and identify trends that enable the organization to improve revenue streams and optimize processes.
  • Develop dashboards regarding optimization of business performance and provide strategic recommendations in presentations to management and senior executive leaders.
  • Clearly articulate findings and present recommendations to departments looking to use data.
  • Partner with technology team, third-party vendors, and outside consultants to continually integrate the tools, services, methods, and processes supporting analysis.
  • Lead implementation of data warehouse to aggregate, prioritize, manage, and store business data.
  • Oversee ticketing operations including:
  • Oversee management of CRM administration and analysis:
  • Partner with Sales Management team on incentive and contest tracking, compensation plan structure, etc.
  • Support the organization by aligning long and short-term strategy with data and providing leadership with business intelligence and data driven insights.
  • Stay ahead of data analytics standard methodologies, industry trends, and technological advancements to ensure organization stays best in class.
  • Enhance organizational data literacy.


  • Bachelor’s degree in Business, Marketing, Math, Statistics, Economics, Data Science, Computer Science, or similar domain
  • MBA or advanced degree in a quantitative subject area is a plus!
  • Sports or entertainment industry experience is a plus!
  • 5 – 7 years of professional experience in ticketing analytics or related field with a strong and well-rounded knowledge of general business operations
  • Minimum 2 years of leadership experience mentoring and growing a team of analysts
  • Excellent digital literacy skills, including SQL experience, Microsoft Office Suite, statistical software (R, SPSS, SAS, Stata, etc.), CRM (MS Dynamics), Archtics and Power BI
  • Practical experience in quantitative and qualitative analysis methods and general predictive modeling techniques
  • Outstanding project management, problem-solving, and attention to detail skills
  • High-level of dedication to a quality work product
  • Proven track record of deriving insights from large data sources and presenting in a clear and concise narrative form
  • Good communication skills, both verbal and written, including ability to communicate effectively with different audiences such as various internal customers, outside agencies, organizations, and vendors
  • Ability to maintain relationships with key constituents as appropriate
  • Ability to work effectively in a fast paced, team environment
  • Ability to work nights, weekends, and holidays, as needed given the nature of the sports and entertainment business
  • Travel for League meetings, industry conferences, and other events


All offers for employment with the Milwaukee Bucks are contingent upon the candidate having successfully completed a criminal background check. We will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state, and Federal laws.


The Milwaukee Bucks is an Affirmative Action and Equal Opportunity Employer, Ethnic Minority/Women/Disabled/Veteran/Gender Identity/Sexual Orientation. 


We provide our employees with a robust employee benefits plan that focuses on the mental and physical wellness of our team.  We strive to offer a flexible work environment that allows our team members to be productive in both their work and home lives.


We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.


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